Writing / Tamer Tageldin
Braun — 10 Rules of good design
Braun — 10 Rules of good design
• Innovative, not noisy. • Useful, not decorative. • Aesthetic, but restrained. • Understandable at a glance. • Unobtrusive in use. • Honest in form. • Long-lasting by intent. • Precise in detail. • Responsible in impact. • As little design as possible.
Nothing is accidental.